Photography
Nikon moves toward compact digital and high performance digital SLR
Reshaping Nikon's Film Camera Assortment
As the film camera market shrinks and the popularity of compact digital
cameras increases, demand for products that offer advanced features and extra
value is growing rapidly. Additionally, the demand for high performance
digital SLR cameras is also steadily increasing as customers shift from film
SLRs or upgrade from compact digital cameras.
With film cameras accounting for an ever smaller percentage of Nikon's
total sales volume, the company has decided to concentrate its vast resources
toward those business categories that continue to demonstrate the strongest
growth. Consequently, as Nikon focuses more on the digital camera business,
the company must adopt appropriate measures to ensure its continued success.
With that, the Nikon film camera lineup will be reshaped, allowing more of
Nikon's planning, engineering and manufacturing resources to be focused on the
digital products that now drive our thriving industry. The measures that Nikon
will adopt include discontinuing production of all large format Nikkor lenses
and enlarging lenses, as well as several of our film camera bodies, manual
focus Nikkor interchangeable lenses and related accessories. Sales of these
products will cease as supplies are depleted.
Importantly, Nikon's film camera business will continue with our flagship
model F6(TM) and with the FM10(TM), allowing the Nikon brand to continue
serving the two strongest segments of the 35mm film camera market. Both
professionals and dedicated amateurs who continue to view film as their
preferred format along with students in need of an economical camera to learn
the fundamentals of photography will have ideal Nikon products from which to
choose. Additionally, Nikon will continue to produce the manual focus 85mm
f/2.8D PC Micro-Nikkor(R).
With the interests of its customers in mind, Nikon will offer continued
post-sale service for products whose production has ceased for a period of 10
(ten) years from Nikon Inc.'s last date of sale.
This shift in business strategy and in the utilization of resources will
allow Nikon to further its storied history and reputation as a leader in the
ever-growing digital market and continue to offer groundbreaking new products
and technology for photographers of all skill levels.
SOURCE Nikon
Nikon Unveils the New D200(TM) Digital SLR Camera
10.2 Megapixel D200 Digital SLR Delivers Outstanding Image Quality
With Blazing Speed, Rugged Construction and Intelligent Features
MELVILLE, N.Y., Nov. 1 /PRNewswire/
Nikon(http://www.nikondigital.com ) today introduced the highly anticipated new
D200 -- a precision-engineered, high performance digital SLR camera designed
to satisfy the requirements of passionate and demanding photographers.
Combining brand-new technologies with advanced features inherited from Nikon's
venerable D2X professional digital SLR camera, the D200 incorporates more
must-have features than any other camera in its class, enabling photographers
to capture images in a way once reserved only for professionals.
The D200 promises an extremely satisfying shooting experience, with a
winning combination of quality, performance, construction and advanced system
features. Employing a newly developed 10.2 effective megapixel Nikon DX
Format CCD image sensor, the D200 captures images with remarkable resolution
and clarity. Its sophisticated 1005-pixel 3D Color Matrix Metering II system
ensures ideal exposures while an advanced Nikon image processing engine
renders images with superb clarity and smooth color gradations. The D200
reacts with lightning speed, powering-up in a mere 0.15 seconds, and firing in
an imperceptible 50 millisecond shutter release lag time. It can shoot five
frames per second with a drastically shortened viewfinder blackout time of
just 105 milliseconds between shots. Its large, bright viewfinder offers
0.94x magnification for comfortable and precise composition while a new
2.5 inch LCD screen provides ultra-wide 170 degrees viewing angle from all
directions. With an all new 11-area autofocus system, robust control of
Nikon's i-TTL Creative Lighting System and advanced Wi-Fi image-transmission
options*, the D200 is a perfect fit for discriminating photographers and a
natural choice for wedding, event and action photographers.
"Nikon has spent considerable time and effort to truly understand the
qualities and features photographers desire in an advanced digital SLR camera.
The D200 embodies this research and delivers a camera that's built to the
requirements of passionate photographers, and meets demands for resolution,
speed, precision, and ultimate image quality. The D200 represents an
unmatched combination of quality, performance and value that's hard to
resist," said Edward Fasano, general manager for Marketing, SLR Systems
Products, at Nikon Inc. "The D200 is hands-down the most capable digital SLR
camera in its category."...
The D200 will be available in late December 2005 for an estimated selling
price of $1699.95***. For more information, please visit
http://www.nikondigital.com ...
* Available Spring 2006
** When using select high performance CompactFlash cards capable of and
certified for this performance specification. CompactFlash cards
enabling this specification are subject to change. Contact Nikon
Technical Support (800-NIKON-UX) for latest information.
*** Estimated selling prices listed are only an estimate. Actual prices
are set by dealers and are subject to change at any time.
SOURCE Nikon
